Strategy | Product | Experience
Hi! I’m Michael – I utilize Design Thinking and Human-Centered Design to facilitate design-led strategic business conversations while designing delightful products and engaging experiences for your customers and employees… I have worked with numerous Fortune companies, including Coca-Cola, ADP, Toyota, Mackenzie Investments, Assurant, The Home Depot, and Cox Communications. I hold a Bachelor of Arts from SCAD in Interactive Design, along with all certifications in the Strategic Management and Innovation Specialization from the Copenhagen Business School. I am LUMA Human-Centered Design certified at all levels and have taught often as a certified LUMA instructor.
My Approach
I believe that Human-Centered design is the foundation for strategic vision.
Design Thinking Workshops
Can get you and your stakeholders to the desired outcome faster – choose the level of detail you want to explore and I will put together the perfect package to get you there!
Service Blueprinting
Will uncover the gaps in the touchpoints needed to realize the optimal experience – we will collaboratively fill in these gaps while aligning them to the appropriate customer and employee actions!
Customer Journey Mapping
Assists me in discovering the ‘aha’ moments in your customers’ experience and in aligning your existing capabilities and newly surfaced concepts to design the optimal experience!
My Methodology
I work within a unique methodology that starts with listening to your objectives – then we will gather the right people, have the tough conversations, and collaboratively design the desired outcomes!
Identifying Stakeholders
Everyone involved deserves a voice to be heard – let’s gather them all together, virtually or in person!
Facilitating Conversations
Once we are all together, I will lead us through Design thinking activities with your end-goal in mind!
Designing Outcomes
We will collaboratively design your desired strategic solution and the path to get you there!
My Work
Featured here is the project that I have been most passionate about for the past year – Fureelz™ is a global, next-gen short-form video platform exclusively featuring pets and animals—prioritizing joy, where users connect, creators earn, and pets benefit.
Pure joy. Zero toxicity. From puppies to pandas, kittens to koalas—every scroll brings a smile, every view helps animals in need.
Click the image anywhere to go to our website, learn more about our mission, and download the app!
"Collaborative workshops and blueprinting sessions come together to craft the vision and guiding principles for your product, in turn, yielding the moments and customer journeys that create the backbone of the experience!"
My Team
Gracie Kate
Business Development
Michael
Principal
Georgia
Client Services
LET'S OPTIMIZE YOUR BUSINESS STRATEGY - BY DESIGN!
My Clients
I’ve designed strategies, experiences, services, and products for numerous Fortune companies including:
